『Abstract
Public opposition to the siting of renewable energy (RE) facilities
and public reluctance to invest in RE remain key obstacles to
the expansion of the renewables sector in the UK and a number
of other European countries. Although there is a growing body
of qualitative research on factors that inform public attitudes
towards RE, the majority of studies have tended to be quantitative
and to view ‘the public’ and ‘public opinion’ as homogeneous wholes.
This study uses a cultural theory framework and focus groups conducted
in the South West UK to develop deeper understandings of how individuals'
wotldviews can inform opinions and behaviour in relation to RE.
These findings are used to explore ways in which government policies
on RE might be tailored to engender greater public support and
participation. Issues discussed include the provision of economic
incentives, information on climate change and RE, linking renewables
to overall energy behaviour, and landscape aesthetics.
Keywords: Cultural theory; Public perceptions; Renewable energy』
1. Introduction
2. Cultural theory as a heuristic device
3. Methodology
4. Framing the different perceptions of RE
4.1. Personal responsibility to install RE
4.2. The role of institutions and others
4.3. Preferred ways to encourage RE
4.3.1. Changing energy behaviour
4.3.2. Information
4.3.3. Visual impacts
5. Integrating worldviews into RE policy design
5.1. Economic incentives
5.2. Reception of information and aesthetics
6. Conclusions
References